The Diploma in Professional Digital Marketing gives you the required knowledge, skills and understanding at management level to take a strategic approach to marketing planning. By understanding key marketing metrics and measurement techniques you will be able to interpret relevant insight and make informed strategic decisions.
This course is aimed at marketers in operational, supervisory or management roles who want to develop their marketing knowledge and skills. It is suitable for department managers, functional managers, product/brand managers, account managers, marketing executives and business development managers.
Successful completion of the Diploma in Professional Digital Marketing will establish the knowledge, skills and understanding to be able to perform at a management level, and to carry out an essential and successful professional marketing role within the workplace.
Those who successfully achieve this qualification are able to understand the wider role of marketing and how their practical skills can be applied to their career progression within the marketing profession.
Nottingham Business School have both EQUIS and AACSB accreditation.
You will need:
Or
Other requirements:
For fees and funding options, please visit website to find out more
This course does not currently offer placements, but the course assignments are based on real-world issues.
Applicants must therefore be in employment, or be able to gain access to an organisation upon which to base assignments. You will need permission from the organisation to use their data during your course.
Career development
In an increasingly crowded workplace, the practical nature of this course differentiates graduates from other applicants, acts as a significant signal to employers that graduates are serious about Marketing and demonstrate that graduates have the skills and techniques needed to manage the marketing function.
Core Modules
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