Advert
Advert

MA Digital Marketing – London

  • DeadlineStudy Details:

    MA 12 months full-time (September start), 16 months full-time (January start)

Course Description

Exploring marketing. Developing your social media skills. Analysing and interpret the world around you using industry data. Imagine doing all that in the epicentre of UK business: London.

Now you can, on our Digital Marketing Master’s course.

At our brand-new Waltham Forest campus, you’ll train in all aspects of business and marketing, regardless of your background or experience. Use our flexible, technology-enhanced learning spaces to discover marketing concepts and theories, and choose specific marketing topics to specialise in. You’ll also explore other topics shaping the digital sphere, including big data, customer experience, social media marketing, brand identity and reputation, and marketing ethics and sustainability.

Through case studies, simulations, and business projects, you can apply your knowledge to real-world situations and industry problems. You’ll use the same professional data sources top marketing agencies and organisations use, such as Mintel, Statista, MarketLine, Euromonitor’s Passport, and WARC (World Advertising Research Centre).

Entry Requirements

Qualifications or experience

  • A second-class honours degree in any subject, or a masters degree in any subject. Exceptionally, equivalent professional experience and/or qualifications will be considered.

English language Requirements

  • English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.

Ask a question

Fees

For fees and funding options please visit website to find out more

Programme Funding

If you meet our criteria, you could get a £3000 tuition fees discount – visit website for details

Student Destinations

You’ll graduate from this Digital Marketing Master’s course with strong creative and digital skills, comprehensive marketing knowledge, and business awareness, all of which set digital marketers apart from their peers and are highly valued assets in many industry sectors, including:

  • E-commerce
  • Marketing
  • Advertising
  • Social media

Module Details

All modules on this MA Digital Marketing course are core.

  • Essentials of Marketing – 15 credits
  • Contemporary Issues in Marketing – 15 credits
  • Consumer Insight and Analytics – 15 credits
  • Social Media Marketing – 15 credits
  • Digital Marketing Strategy – 15 credits
  • User Experience – 15 credits
  • The Collaborative Marketing Project – 30 credits
  • Independent Marketing Research Project – 60 credits

University of Portsmouth Campus

Where is University of Portsmouth?

News stories

Videos

View Website

University Profile