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MSc Digital Marketing

  • DeadlineStudy Details:

    MSc One year full-time/two years with a work placement

Course Description

Digital marketing is one of the fastest growing, most dynamic areas of the marketing industry. This constantly evolving field continually pioneers new technology, channels and pushes the boundaries of marketing practice. It’s helping to redefine the nature of customer relationships, along with the increased use of global marketing strategies, more sophisticated branding techniques, integrated marketing communications and e-commerce.

Created in close collaboration with senior digital marketers and the Chartered Institute of Marketing (CIM), our MSc Digital Marketing degree will expose you to the very latest thinking, tools and techniques in digital and social media marketing.

You will be exposed to a broader view of marketing, the growing significance of digital marketing and the impact these activities have on people, organisations and societies. In your third semester, you’ll choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an in-company experience project, or a business research project.

Entry Requirements

This programme is open to graduates from any discipline and does not require marketing study to be completed at undergraduate level.

One year course

  • You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above).
  • All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
  • One academic reference is required.

Two years with placement

  • You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.1 or above).
  • All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
  • One academic reference is required.

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Fees

For fees and funding options, please visit website to find out more

Programme Funding

You might be able to get a scholarship to help fund your studies. We award scholarships to those students who can demonstrate excellent achievement, passion and dedication to their studies.

Student Destinations

Graduates from this course have gone onto roles within the public, private and third sector, undertaking positions such as:

  • Digital Media Planner
  • Digital Marketing Executive
  • Internet Marketing Analyst
  • Digital Marketing Managers
  • Account Managers

Module Details

Semester One

  • Principles of Marketing (20 credits)
  • Understanding The Customer Experience (20 credits)
  • Strategic Global Marketing (20 credits)

Semester Two

  • Digital Marketing Operations (20 credits)
  • Dynamic Digital Marketing (20 credits)
  • Contemporary Perspectives in Customer Engagement (20 credits)

Semester Three

  • Consultancy Experience Project (40 credits)
  • In-Company Experience Project (40 credits)
  • Business Research Project (40 credits)

Ongoing Learning

  • Professional Practice (10 credits)
  • Customer Insight through Marketing Research (10 credits)
  • Placement Diploma in Industrial Experience (2 year course only)

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