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MSc International Marketing

  • DeadlineStudy Details:

    MSc Full-time: 1 year

Course Description

This masters programme provides an excellent stepping stone to an exciting career in international marketing. You’ll benefit from our long and continuing tradition of research and teaching in both marketing and retail.

Run by the Department of Marketing, this course will stretch your intellect through its combination of an analytical approach and a global focus.

The course will encourage you to be entrepreneurial and innovative, providing you with valuable opportunities to engage with real international marketing problems throughout your studies. For example, you will be exposed to sustainability and ethical challenges faced by organisations in the global context.

As an MSc student of International Marketing, you’ll be based in Surrey Business School and be part of a vibrant community focused on improving business practice and creating a sustainable and positive change.

The School is renowned for its:

  • World-class teaching and research
  • Strong focus on entrepreneurship and enterprise
  • Vibrant and diverse community
  • Excellent career prospects.

Entry Requirements

A minimum of a 2:2 UK honours degree or a recognised equivalent international qualification.

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Fees

For fees and funding options, please visit website to find out more

Programme Funding

We’re committed to making sure that we offer support for students who might need it, please visit website to find out more about about our scholarships and bursaries.

Student Destinations

Over the years, our marketing courses have successfully trained graduates who have gone on to fruitful careers in a variety of international organisations, particularly in areas such as:

  • Advertising
  • Digital marketing
  • Events management
  • Media and public relations
  • Publishing.

Module Details

  • INTERNATIONAL BUSINESS MANAGEMENT Compulsory 1
  • INTERNATIONAL MARKETING MANAGEMENT Compulsory 1
  • MARKETING Compulsory 1
  • MARKETING RESEARCH Compulsory 1
  • GLOBAL STRATEGY Compulsory 2
  • INTEGRATED AND DIGITAL MARKETING COMMUNICATIONS Optional 2
  • INTERNATIONAL FASHION MARKETING AND LUXURY BRANDING Optional 2
  • INTERNATIONAL RETAILING Compulsory 2
  • INTERNATIONAL TRADE Optional 2
  • MARKETING ANALYTICS Optional 2
  • MARKETING RESEARCH Compulsory 2
  • PERSPECTIVES ON CONSUMER BEHAVIOUR Compulsory 2
  • DISSERTATION IN MARKETING Compulsory Year-long

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